📄 About Us – Proper Plushies
Soft by design. Loved for life.
At Proper Plushies, we believe in the quiet joy of comfort — the kind that comes from something soft, familiar, and just a little bit magical.
We design plush toys that go beyond cute. Every Proper Plushie is created with character, story, and soul. From the fabric to the facial expression, each one is thoughtfully developed to offer more than just decoration — they’re companions, collectables, and sometimes even a bit of emotional support.
🧸 Born from a love of softness
Founded in the UK, Proper Plushies was created to offer a modern take on plush toys — one that felt personal, calming, and timeless. We grew up around cuddly toys that brought comfort during tough days, and we wanted to bring that feeling back. But with a fresh, elevated approach.
We combine minimalist, pastel aesthetics with playful personalities — making plushies that feel at home whether they’re sitting on a desk, a shelf, or tucked under the covers.
💖 Every Plush Has a Purpose
We don’t believe in mass-producing nameless, faceless toys. Each Proper Plushie is:
- Made with ultra-soft, hypoallergenic materials
- Individually styled with a unique look and personality
- Packaged with care and love
- Delivered with a collector card that tells their little story
Some plushies are created for calm. Some are made for chaos. All of them are made for you.
🌍 Designed in the UK. Loved Worldwide.
Although Proper Plushies was born in the UK, our squishy friends are now finding homes across the globe — from cozy flats in Manchester to lofts in New York.
We offer free UK shipping, fast dispatch, and we now ship across the US too. And no matter where you’re ordering from, we always include that extra bit of care in every box.
🫶 A growing collection of comfort
Whether you're buying a gift, collecting your favourites, or just need a squishable sidekick for those long Zoom calls — Proper Plushies are here to bring softness to your day.
We’re not just selling plushies. We’re building a collection of characters, memories, and moments. And we’d love to be part of yours.
✨ Welcome to Proper Plushies
Stay squishy. Shop sweet. Hug often.